Hair care is expected to see value sales continue to grow during the forecast period, although at a much lower rate than in 2023. During the review period, growth was generated by substantial increases in consumer price points, due to inflation and the general rise in the cost of hair care products.
The styling agent category's outlook is positive, though it is only expected to see modest growth in both value and volume terms over the forecast period. Volumes are expected to remain well below pre-pandemic levels.
The major players, including L'Oréal, Henkel and Unilever, will continue to dominate the hair care category in the forecast period. Given the fact that the hair care category is quite mature, leading players will likely focus on creating added value rather than growing their sales volumes.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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