Hair care is expected to maintain a steady trajectory, with value growth driven by a strengthening premiumisation trend. Consumers are increasingly seeking higher quality products, often featuring natural ingredients and premium hair treatments.
The trend of low-cost stores, amplified during the review period, is expected to continue gaining traction. This is primarily driven by the success of Normal, a discount drugstore chain carrying popular brands like L'Oréal and Schwarzkopf alongside lesser-known options and private label products.
Despite the slower adoption of premiumisation compared to other beauty sectors, hair care offers several avenues for value creation. Firstly, the natural and sustainable trend, championed by brands like Olaplex, J Beverly Hills, and Biolage, continues to be a significant driver.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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