A significant proportion of the materials used to manufacture jeans in Argentina are imported. Consequently, this category has witnessed particularly steep price hikes in recent years, and it remains one of the areas of the local apparel and footwear market most exposed to import restrictions and capital controls.
Super premium jeans and premium jeans look set to expand at a faster pace than their economy and standard counterparts in volume growth terms over the forecast period. This is partly because sales in the former two price segments are emerging from a lower base, but also reflects the fact that they primarily attract more affluent consumers who are less affected by chronically high inflation in Argentina and the ongoing cost-of-living crisis.
One of the biggest denim fabric producers in Argentina is Brazilian firm Santista, which has been present in the country for almost a century and is a major supplier of raw materials used to manufacture leading brands such as Taverniti, Kosiuko, Legacy and Akiabara. As part of the second phase of a five-year modernisation plan, the company recently added 22 state-of-the-art looms to its facility in Tucumán province.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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