Jeans is projected to see positive, although slowing, retail volume growth over the forecast period. The economic effects of COVID-19 and more recent inflationary pressures will continue to restrain demand in the short term.
Across the forecast period, sustainability is becoming increasingly important to Portuguese consumers, with many becoming more aware of the environmental impact of jeans production. Levi's in Portugal is set to benefit from Levi Strauss's sustainability strategy at a global level.
Jeans will continue to benefit from the rising casual clothing trend and its versatility. Nevertheless, jeans are often perceived as less comfortable than other popular streetwear options, such as sweatpants, with sportswear becoming a growing threat.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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