Despite a slight disinflation in 2023, Poland's annual inflation rate remains notably higher than the EU average. The resulting increase in production costs has led to a rise in the average unit price for jeans.
Following the surge in e-commerce popularity during COVID-19-related retail restrictions, Polish consumers continue to favour the convenience of online shopping. E-commerce is anticipated to maintain a significant market share over the forecast period, driven by the convenience-seeking behaviour of Polish shoppers.
Jeans are increasingly gaining traction as a versatile and comfortable alternative to traditional formal attire for office wear in Poland. Their inherent comfort and durability make them an appealing choice for long workdays while offering easy adaptability for after-work activities.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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