The production of jeans is known for its impact on the environment, particularly given the high amount of water needed. As the industry looks for creative ways to tackle this issue, newer technologies will be valuable in enabling consumers in Germany to have an active role.
As sustainability regulations continue to tighten in Germany, the jeans industry, known for its high waste of resources, is expected to shift towards more environmentally responsible production methods. Brands will continue investing in sustainable production by choosing partners in Europe or other nearby locations, and by implementing eco-friendly practices throughout their manufacturing processes.
In post-pandemic Germany, now socialising and a return to the workplace are possible again, trousers is expected to continue to gain ground as a competitor for jeans, as these offer a more tailored, dressier alternative for occasions that demand a more refined look. Consumers increasingly seek versatile and adaptable pieces in their wardrobes.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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