There is a much brighter outlook for jeans over the forecast period with all categories expected to record strong growth rates in retail volume terms. Once the economy starts to pick up Nigerian consumers are expected to increase their spending on jeans, which has become an important must-have fashion item for young and urban consumers.
Demand for jeans will likely also be boosted by strong and ongoing growth in the young population in Nigeria. The majority of the country’s population is aged under the age of 35 which bodes well for sales of jeans.
The increasing presence of local brands is expected to boost competition, particularly in standard jeans. Local sportswear brand, Keexs, for instance, has already begun to establish a solid share in jeans, while there are also a growing range of local streetwear brands which offer styles of jeans that suit the tastes and trends of local youths in Nigeria.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Jeans industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!