The same cross-category Vision 2030 goals, as seen across apparel, also underpin developments in jeans. There are numerous efforts, incentives, and activities set to encourage local apparel and footwear local brands towards global recognition, while further welcoming international brands through fashion shows and collaborations.
Expanding further on the sustainable aspect mentioned above, this is particularly relevant in jeans as denim is considered to be especially resource-heavy and environmentally damaging because it is made of cotton, which is mostly grown using chemical fertilisers and pesticides, as well as large quantities of water. Therefore, increasingly, brands are utilising vintage denim and local production to minimise their environmental impact.
The retail landscape is rapidly challenging in Saudi Arabia, with the pandemic having accelerated the shift to digital payments, e-commerce, and online services. One significant factor has been the entry and rapid expansion of buy now pay later services (e.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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