The high rate of inflation that has been having such a huge influence over demand for all categories of apparel and footwear in Hungary since the Russian Federation’s invasion of Ukraine in February 2022 is slated for a significant easing during the first two years of the forecast period. Within this context, it is expected that demand for jeans will recover substantially.
As mentioned above, the robust recovery of inbound tourist arrivals seen in Hungary towards the end of the review period has supported demand for jeans in Hungary, with more expensive products and brands benefiting the most from this trend. With a return to pre-pandemic levels of inbound arrivals set to be seen in Hungary during 2024, the resurgence of shopping tourism is expected to have a significant positive impact on demand for jeans.
Urbanisation has been one of the most influential demographic trends in Hungary in recent years, influencing consumer demand patterns across a wide range of consumer goods industries and underpinning major changes in the way that local people engage with the services industries. While disposable incomes have been under pressure for the past two years, the forecast period is set to see a recovery in spending power and the combination of urbanisation and spreading affluence are set to propel growth in sales of more fashionable and elaborate styles of jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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