The athleisure trend has been posing a significant challenge to traditional categories such as jeans. However, far from just being a threat, this shift in consumer preference has become an unexpected opportunity for innovation and reinvention within jeans.
Due to the global environmental crisis, brands that embrace eco-conscious practices not only contribute to a healthier planet, but also position themselves as leaders in a market where environmental responsibility is gaining paramount importance.
In the thriving jeans category in Brazil, collaboration has become a dynamic force, propelling brands to new heights of success. The strategic pairing of different brands and the incorporation of celebrity faces have proven to be potent tools, creating a wave of excitement and consumer engagement.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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