Demand for super premium jeans is set to further grow over the forecast period, supported by unique geopolitical factors - such as the significant increase in arrivals of wealthy residents from Russia and global shifts that have seen a significant influx of wealth, with some dubbing 2023 as the year of millionaire migration to Dubai.
In 2023, Levi’s collaborated with Lalaland.ai to introduce AI-generated clothing models for a more inclusive online shopping experience, which aims to represent diverse body types, ages, sizes, and skin tones.
In 2023, the local thrifting community experienced significant growth, a trend previously uncommon in the region. Several stores now offer second-hand jeans, a concept that was virtually unheard of earlier in the review period.
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Understand the latest market trends and future growth opportunities for the Jeans industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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