Jeans maintain their status as a necessity among diverse consumer groups, continually evolving with new designs, cuts, and colours. The category's versatility presents development opportunities in the forecast period.
In light of ongoing economic challenges, consumers are increasingly price-conscious, emphasising pricing and seeking discounts rather than brand loyalty in their purchasing decisions. This trend is expected to persist over the forecast period.
International jeans brands remain relatively expensive in Morocco due to import costs influenced by global inflation, rising raw material prices, and increased freight costs. Contrastingly, local brands offer more competitive pricing, appealing to consumers during times of high living costs and heightened budget-consciousness.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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