The shift towards more casual styles of dress code in offices is expected to continue to gain momentum in the forecast period, as workplace culture has evolved to reduce the focus on formality. The persistence of this trend is set to support retail volume sales, while consumers are likely to be in the market for better quality or higher-end jeans to make an impression in the office, as well as when out socialising.
The younger generation is increasingly attracted by athleisure, not just for sporting activities, but also as daily wear. For example, leggings have replaced jeans in the wardrobes of some young women.
Czech consumers are becoming increasingly environmentally-conscious, and this trend is expected to be reflected in a rising number of eco-friendly brands and products. Levi Strauss & Co started “WaterLess” innovation in 2011, and many brand owners have followed the trend.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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