Jeans is set to see positive growth in retail volume terms throughout the forecast period, although demand is not expected to estimate to return to pre-pandemic levels until 2027. Men’s jeans will see faster growth, albeit from a lower base, as they are generally less willing than their female counterparts to spend money on new items of clothing.
While some leading players have already launched online platforms, a pair of jeans is still considered to be an item of apparel which consumers tend to prefer to try on before they buy. This is because consumers usually need to check the fit, which can vary hugely between different brands.
High-quality jeans in Indonesia have traditionally been equated with multinational brands, including Levi’s, Lee Cooper and Nudie, among others. During the review period, leading lifestyle retailer Mitra Adiperkasa Tbk.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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