Looking at the future for jeans, although 2022 and 2023 saw steady growth, this was due to recovery from the pandemic disruption, and retail volume sales are set to turn to decline in the forecast period, while current value growth will be minimal. Sales of jeans are set to remain lower than the pre-pandemic level by both measures in 2023, and in fact there is expected to be no return to the 2019 level of sales at any point in the forecast period – as also expected in several other apparel and footwear categories.
Kaihara is a jeans fabric manufacturer located in the Hiroshima prefecture of Japan. This brand’s fabric is highly valued as a material for jeans worldwide.
Jeans require a lot of water in the production process, especially through indigo dyeing and through the pre-washing process. Brands are accelerating their actions to achieve more sustainable jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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