As one of the most versatile items in apparel, jeans will remain a staple in Norway for the foreseeable future. However, the category will continue to struggle against a high degree of maturity, and is therefore only expected to register modest retail volume growth over the forecast period.
Looking ahead, frequent discounting activity is likely to continue to hamper current value growth in jeans in the coming years, as competition intensifies amongst retailers. This will be amplified by the rise of outlet stores and online retail, blurring price distinctions across segments and leading to unit price declines.
E-commerce will continue to boost sales of niche jeans, especially in the premium and super-premium segments, offering such brands a platform to stand out amidst the leading brands that tend to dominate in physical stores. However, jeans will remain reliant on in-store shopping due to the strong emphasis placed by local consumers on fit and cut.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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