Previously, jeans were considered an item that required trying on before purchasing. However, the emergence of e-commerce has significantly changed that perception.
Uniqlo, which was carrying nearly 40 jeans products on its website as of September 2023, is set to continue to lead value sales of jeans in 2023, as is the case in other categories in apparel in Singapore. The brand is highly popular amongst Singaporeans, especially men, as it is known for offering high-quality products at affordable prices.
While unisex items have been growing in availability and popularity in other apparel categories in Singapore, jeans has been slower to react. Unisex jeans are more widely available and known in Western nations; however, in Singapore, purchasing a pair of unisex jeans is not easy, as these are not readily available from most major brands.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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