In light of ongoing consumer price sensitivity, economy jeans and standard jeans, as exemplified by fast-fashion brands such as H&M, Padini, Mango, Zara, Brands Outlet, LC Waikiki and Max Fashion, are expected to see a stronger demand over forecast period. As well as widening their respective jeans selections, these players are likely to pursue competitive pricing strategies in order to increase footfall and entice consumers to buy their products.
During the forecast period, jeans manufacturers are expected to focus on sourcing more sustainable denim as well as shifting to more eco-friendly manufacturing processes. Uniqlo, for example, has pioneered the Blue Cycle programme, an eco-friendly manufacturing process that reduces amount of water used in the finishing process by up to 99%.
Personalisation will be a major trend in jeans during the forecast period, as consumers seek unique, one-of-a-products. One pioneer of this trend is Levi’s, which offers on-the-spot customisation of jeans and trucker jackets at its newly refurbished Indigo store in KLCC.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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