The Australian jeans category is poised for recovery, with a return to the pre-pandemic level of volume demand in the forecast period, as denim continues to hold its position as a wardrobe staple for many Australians. Categories such as economy and especially standard jeans are expected to experience quicker volume growth, as consumers seek value and reliability in their clothing choices.
Australian consumers, especially the younger generation, are demonstrating a growing preference for products that not only look good, but also align with their values of sustainability and ethical consumption. The impact of this trend has been particularly noticeable in the denim industry, in which traditional production processes are associated with significant water waste, energy consumption, and chemical use.
The Australian jeans category, marked by its maturity and fragmentation, has been grappling with the challenge of fostering consumer loyalty in the face of perceived brand similarity. In response, many brands are turning to strategic partnerships as a means to differentiate themselves and cultivate brand loyalty while creating value for consumers.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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