Jeans in Taiwan has witnessed greater fragmentation in recent years, and this trend is expected to persist over the forecast period. Key drivers include the growing presence of cheaper Chinese imports, the continuous expansion of fast fashion portfolios and the frequent emergence of new domestic designers and digital native brands.
Sustainability credentials will continue to gain importance in the marketing strategies of jeans producers over the forecast period. Indeed, this trend is likely to be more pronounced than in most areas of the Taiwanese apparel and footwear market, as these types of clothes have a particularly large environmental footprint.
While the surge in e-commerce that followed the outbreak of COVID-19 has since faded, Taiwanese consumers are now much more likely to purchase apparel online than they were before the pandemic. Accordingly, jeans producers will continue to invest heavily in their digital sales and marketing capabilities over the forecast period.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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