Demand for super premium jeans in South Korea is expected to further decline heading into the forecast period due to economic instability in the country. Previously popular super premium jeans brands, such as G-Star Raw, have a limited presence in major retailers and are mainly available via parallel imports from independent merchants.
The positive outlook for jeans in South Korea is likely to attract new brands to the market over the forecast period. OTB Group, the global brand owner of Diesel, has established its South Korea subsidiary (OTB Korea) for direct distribution of the brand.
Wide fit was one of the most popular styles of jeans among young Korean consumers towards the end of the review period. Nevertheless, the global and local fashion industry is now forecasting the return of the skinny fit.
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Understand the latest market trends and future growth opportunities for the Jeans industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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