Jeans looks set for negative volume growth over the forecast period, however, the category is expected to slowly reinvent itself over the longer term, notably in menswear. Over the years, jeans have become increasingly versatile, and have gone from a simple leisure item to an essential and ultra-trendy item of clothing.
“Déconsommation”, sustainability, and second-hand trends will continue to be at play in jeans over the forecast period. In women’s jeans, demand could be further undermined by the migration of consumers to alternative product types, such as shorts and trousers, leggings, and dresses.
“Made in France” labels are hugely popular, with a comeback to the manufacture of jeans within factories and workshops in the country. For example, brands such as Sème, Atelier Tuffery, and 1083 are cited in this context.
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Understand the latest market trends and future growth opportunities for the Jeans industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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