Although inflationary pressures are starting to ease, disposable incomes will take time to recover, and economy jeans will continue to lead in terms of volume sales in both men’s and women’s jeans. However, sales of premium and super premium jeans are also set to see growth.
In distribution terms, e-commerce growth has been impacted by retail outlets reopening post-pandemic, with most local consumers, especially women, preferring to browse and try on jeans before buying. Nevertheless, e-commerce share will remain significantly higher than at the start of the review period, since many consumers seeking jeans know the size and fitting they need and are comfortable purchasing online or trying products on in retail outlets before seeking better deals on the Internet.
In 2023, the contribution of tourism has been minimal to sales of jeans, given weakened purchasing power due to the cost of living crisis that is affecting the whole of Europe. Moreover, arrivals were below 2022 levels due to competition with Turkey.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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