The premiumisation trend in jeans has been gaining growth momentum in Hong Kong, with premium jeans and super premium jeans set to record the strongest retail volume growth rates over the forecast period. This will be driven by evolving preferences of local consumers.
Sustainability within jeans is likely to gain greater attention over the forecast period. Traditional denim production is associated with having a significant environmental impact, such as high water usage and the release of harmful chemicals.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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