Men’s jeans is expected to continue to see stronger retail volume and value (constant 2023 prices) growth, compared to women’s jeans, over the forecast period. This is partly because women tend to make more fast-fashion choices outside of jeans, such as skirts and leggings.
With rising environmental awareness, the focus on circular fashion and sustainability, with upcycled and refurbished jeans, for example, is expected to continue over the forecast period. As a result, top brands like Mavi, Colin’s and Levi’s are likely to feature strongly within the circular economy.
With the pandemic experience having accelerated consumers’ appreciation of more relaxed styles, they are expected to continue to prioritise looser fits for comfort and wearability. In this vein, more brand owners are set to offer effortless and relaxed 1990s shapes across jeans.
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Understand the latest market trends and future growth opportunities for the Jeans industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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