As the category embraces healthier options through continuous innovation, sweet biscuits, snack bars and fruit snacks are expected to witness moderate consumer demand throughout the forecast period. This will translate into moderate retail volume growth, surpassing the levels observed in the review period.
Mirroring 2024, protein/energy bars are poised to remain the fastest-growing category within sweet biscuits, snack bars and fruit snacks over the forecast period, fuelled by health and wellness trends and the growing demand for healthier snack options. Recognising the segment's potential, manufacturers will likely introduce new, high-quality, and value-added healthier products, pushing the category towards increased premiumisation.
Wider product availability in stores nationwide and via e-commerce will also play a crucial role impacting the future growth of this particular category. While small local grocers remain the leading distribution channel for sweet biscuits, snack bars and fruit snacks in 2024, it will continue to lose ground to convenience stores, as well as supermarkets and hypermarkets in the upcoming period.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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