Competitive pricing will remain important across the whole category, from sweet biscuits through to snack bars and fruit snacks. Local consumers have become accustomed to being able to access cheap prices, both from local and Russian brands, so it will remain challenging for higher-priced products to compete.
Sweet biscuits will continue to see opportunities over the forecast period, despite the relative maturity of the category. There is a tradition of visiting in Kazakhstan that involves taking a gift, and it has become popular for people to take sweet biscuits as a present, instead of boxed assortments of chocolates, especially as the price of the latter has risen significantly.
Smaller players may become absorbed by larger names in sweet biscuits over the forecast period. We note that, in 2023, numerous mini-confectionery shops in Kazakhstan experienced difficulties due to tax pressures, with many of them also not operated entirely within legal frameworks.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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