Wafers will see packs getting bigger over the forecast period, following recent trends recorded in tablets. Both product areas offer options designed mainly for sharing occasions and family consumption, rather than on-the-go variants.
Small local manufacturers will develop in snack bars; the segment is still developing and is targeting mid- and high-income consumers who are also health conscious. The Insta energy bar represents a portfolio expansion from dry soup brand Street Soup, while protein, keto and other savoury bars are found under the Fizi brand, with Lipobar another popular protein bar.
Private label will continue to gain share with expansion driven by affordability and expanding assortment. For instance, Ukraine’s largest and fastest-growing modern grocery retail chain, ATB-Market, already houses a significant presence of private label goods in segments like wafers, cookies and other sweet biscuits.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
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