Snack bars, protein/energy bars, and cereal bars, will continue to attract attention over the forecast period. The key draw is the preferable nutritional profile of such options, with growth also expected to be driven by ongoing product innovations and the entry of new brands and players.
While the focus on a healthy and balanced diet is driving many Italian consumers to favour rich-in, free-from, or otherwise wellness-oriented biscuits, the desire for indulgence is also expected to remain at a high level.
Dried fruit remains in a volume decline in 2024, although sales are expected to return to small positive figures over the forecast period. Several factors have influenced the current negative performance of the category.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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