While the fact that consumers are returning to shopping in convenience stores should provide a boost to demand for snack bars, the growth rate is not meeting expectations. The fitness and dieting trend is waning, directly reducing demand for snack bars.
Sweet and savoury biscuits have always been popular amongst consumers in Taiwan. However, in the past, it was mostly savoury biscuits or cracker brands that introduced sweet-filled flavours.
In order to satisfy the novelty seeking preference of younger consumers, it has become a common practice for snacks players to constantly introduce new products with new flavours and innovative textures and formats to capture the attention of consumers in the highly competitive market. One recent major approach in the sweet biscuits category is to transfer sweet biscuits into countlines.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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