Sweet biscuits has proven to be a fairly resilient category, and snack bars and fruit snacks benefit from their healthy positioning, thus, the overall category shows good signs for an ongoing positive performance. Within this, we expect ongoing new product innovations and launches in terms of packaging, ingredients, and flavours.
Notably, some subcategories and more mature than others, leaving numerous growth opportunities. Dried fruit is an area of interest here, for example, which is also gaining attention on social media and through influencer promotions.
We note that snack bars is seeing a stronger-than-average (albeit still modest) distribution share in e-commerce, and this is attributed to the fact such products are still fairly immature in Indonesia. Therefore, e-commerce enables a wider reach for consumers to access a full range of brands and options – compared to the relatively limited selection currently available via retailers.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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