Sweet biscuits will register robust growth in retail volume terms over the forecast period, despite its relative maturity. Sales will be driven by the increasingly hectic lifestyles of urban Moroccan urban consumers, coupled with the rising number of women joining the workforce, which will foster on-the-go consumption.
Manufacturers will continue to leverage rising health and wellness trends by launching healthier variants such as the recent Lea Life Flis gluten-free and lactose-free wafers, and Happy Fit Flis sugar-free wafers. Wafers is set to register the most dynamic performance during the forecast period, thanks to the aggressive marketing and distribution strategies of leading brands like Tonik, Silvia, Tobigo, and Tagger, combined with a high number of new product launches.
One potential threat to sweet biscuits over the forecast period could come from chocolate confectionery - namely countlines. Chocolate confectionery products with a high biscuit content, such as Milka Oreo, are expanding rapidly in this market.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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