Smaller brands are entering the relatively small segment of fruit and nut bars, which holds much potential for growth as dried fruit is seeing increased interest and on-the-go snacking trends are resumed post-pandemic. this piggybacks on the broader shift towards health-positioned options, premium and natural ingredients, and whole foods – all of which continue to be cornerstones for Norwegian consumers.
While sweet biscuits sees growth hampered by maturity, snack bars still holds opportunity for further robust growth driven by protein/energy bars, which will continue to rise rapidly throughout the forecast period. However, growth in this segment is currently limited by the presence of artificial colours and flavours, and as such players are set to increase focus on taste and offer a more natural, less artificial product, with heavy development expected over the next few years.
Some smaller biscuit brands are emphasising the addition of whole grains, a wide variety of grains or locally sourced grains in their biscuits. Brands that highlight healthier products with this focus include Saetre, Røros, Finn Crisp and Wasa.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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