There is a developing trend of smaller sized on-the-go packs, driven by the increasing popularity of responsible snacking and increasing demand for sharing occasions. This trend has already been seen in 2024 and is expected to continue expanding throughout the forecast period, with consumers attracted by the convenience, variety, and portion control afforded by these smaller pack sizes.
The healthy trend will likely continue to drive innovations and new product development within sweet biscuits, snack bars and fruit snacks. This could also be key to reviving the stagnating category of plain biscuits, where adding value could offer the chance to stand out in the competitive environment.
Snack bars is projected to see strong growth in retail volume terms over the forecast period with protein/energy bars and fruit and nut bars likely to remain the main growth drivers. The continuing shift towards healthy snacking is behind these growth projections.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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