Sales in sweet biscuits, snack bars, and fruit snacks are expected to maintain their positive trajectory over the forecast period, in line with the overall recovery of the economy, in turn leading to stronger consumer spending power. This projection will also be supported by the ongoing health and wellness trends, as consumers reach for healthier snacks, alongside the ongoing baseline demand for sweet biscuits in the country.
Over the forecast period, Vietnamese consumers will continue to show a growing awareness of their health and nutrition, and a preference for products that contain “better-for-you” ingredients, organic and natural ingredients, reduced sugar, and functional benefits across all categories. This is also expected to affect sweet biscuits, with consumers seeking options made with whole grains and those containing less sugar.
International companies are expected to maintain their leads in the category overall, with smaller local players specialising in fruit snacks, thanks to their local manufacturing advantages. However, we also expect further developments over the forecast period, as small local companies develop their products further in order to meet rising trends and local tastes.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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