In the forecast period, sweet biscuits, snack bars and fruit snacks in Japan is expected to see slow and stable retail volume growth, and stronger current value growth. While premium chocolate confectionery has firmly established itself, premium biscuits had not seen as much growth in Japan.
In 2023, Japan experienced an egg shortage due to low production caused by bird flu. The impact was huge, and some products in sweet biscuits, snack bars and fruit snacks containing eggs suffered from lower egg supply, and production had to be slowed down.
Japanese food brands are energetically engaging in collaborations with other brands, and content such as anime, as well as using celebrities for promotions. Such collaborations, especially with long-selling brands, mesh well with content businesses and contribute to increased sales.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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