Demand for sweet biscuits, snack bars and fruit snacks in Saudi Arabia is expected to gain momentum over the forecast period. In addition to demographic factors, including a growing, young and increasingly urban population, sales will be driven by government efforts to open up the food industry to further investment, consistent with the measures outlined in Vision 2030.
As in packaged food in general, health and wellness trends are on the rise in sweet biscuits, snack bars and fruit snacks and this will continue to impact both consumer decision making processes and companies’ product development strategies. For example, a growing consumer interest in nutrition and greater participation in sports and exercise regimes, will contribute to a rise in demand for protein/energy bars, which are increasingly seen on the shelves of a wide range of retailers, such as hypermarkets and pharmacies, as well as e-commerce.
Despite an expected decline in the rate of Inflation, many Saudi consumers will remain budget-conscious, with a greater focus on saving money rather than being loyal to certain brands. As such, price promotions and discounts will play a significant role in marketing strategies, as companies look to increase brand awareness, and influence consumer purchasing.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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