Chilean consumers' penchant for indulging in sweet biscuits can be attributed to several factors deeply ingrained in the country's cultural and social fabric. Sweet biscuits hold a nostalgic appeal for many Chileans, evoking memories of childhood treats and family gatherings.
Mondelez's contemplation of expanding its range of sweet biscuits in Chile stems from a nuanced understanding of local consumer behaviour and market dynamics. Chilean consumers have shown a notable penchant for indulging in sweet snacks, a trend that Mondelez keenly observes.
The McKay brand from Nestlé Chile SA is poised to retain its leadership of sweet biscuits over the forecast period, supported by its combination of strategic market positioning, brand strength, and adaptability to changing consumer trends. With a commanding retail value share of 24% in 2024, McKay has firmly established itself as a frontrunner in sweet biscuits, enjoying significant brand recognition and consumer loyalty.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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