The outlook for sweet biscuits, snack bars, and fruit snacks is more positive for the forecast period, with the category set to return to growth in retail volume terms from 2026. This should be driven by price stabilisation, increasing product variety, new innovations, and improvement in product quality.
Millennials and Gen Z consumers will likely continue to drive impressive growth in snack bars, but particularly protein/energy bars. This category will continue to attract more local producers and will likely become highly fragmented as the competition grows.
The growing health trend that is informing new product development within sweet biscuits, snack bars and fruit snacks will likely encourage retailers to dedicate more shelf space to these products over the forecast period. International and local retail chains will increasingly extend their healthy product offers, including separate sections for protein/energy bars and sugar-free sweet biscuits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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