Sweet biscuits, snack bars and fruit snacks in Singapore is expected to see steady retail volume growth throughout the forecast period, as inflationary pressures ease and consumer confidence improves, driving volume consumption. Nonetheless, consumer habits are expected to persist, with many sticking to familiar patterns, whereby value-conscious consumers continue to seek value for money, opting for private label products due to their affordability and comparable quality, or purchasing in bulk volumes.
The rising health and wellness trend is transforming the sweet biscuits category, as consumers aim to reduce their sugar and calorie intake, aligning with a more health-conscious lifestyle. An increasing number of sweet biscuits are now marketed with health claims, such as being rich in essential nutrients, protein, or fibre.
Chocolate confectionery experienced minimal retail volume growth in 2023, and growth is set to slow even further in 2024, as the government has been making efforts to curb diabetes and regulate sugar intake, while increased consumer awareness of the negative impacts of excessive sugar consumption is also impacting sales. Consequently, some brands are leveraging their existing reputation and expertise in confectionery to pivot into other snacking categories, including sweet biscuits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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