Many new tools are being launched to develop a higher level of knowledge that supports consumers wanting to make better choices as part of nutritional goals. Apps such as Desrotulando, Fat Secret, Lifesum, FoodPrint, Nutrisoft Brazil, among many others, provide options of scanning bar codes to rank the healthiness of the selected item.
The strong social disparity in Brazil has become more evident during the recent peak of inflation. The population at the base of the social pyramid has been struggling to maintain non-essential categories in their baskets, while Brazilians with higher purchasing power tend to show more resilient behaviour, helping to maintain consumption of their favourite brands despite the price increases.
“Shrinkflation” is an important strategy for players in the category. In an attempt to avoid stronger price increases to end consumers, some players are reducing the overall size of their packaging whilst maintaining unit prices and revenue.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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