With the private label segment continuing to appeal to budget conscious consumers with competitive prices, brands are feeling the pressure. As a strategy, emphasising the local origin of products continues to be a strong trend as Swedish consumers like to support their local industries and employment.
Paying attention to marketing and other brand development strategies such as sponsorships will remain of the highest importance during the forecast period. The domestic player, Swebar, is in partnership with the Swedish national handball team.
Sustainability and environmental and social responsibility continue to gain in importance in the Swedish market. For example, the local Swebar and Gainomax brands are part of the Midsona Group that has joined the Science Based Target initiative – a collaboration between WWF, CDP, the UN Global Compact and the World Resources Institute.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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