The market for sweet biscuits, snack bars and fruit snacks in Malaysia is expected to see an improved performance during the forecast period in retail volume terms. This will be supported by improved employment opportunities and an increase in the minimum wage, which will encourage consumers to spend more on discretionary items.
Fruit snacks is anticipated to see a contraction in demand over the forecast period, despite an increasingly health conscious consumer base. Private labels such as Lotuss Stores, as well as domestic players like Kee Wee Hup Kee Trading, are struggling to retain their market share, in light of intense competition from large brands such as Sunsweet (Sunsweet Growers) and Sun-Maid (Sun-Maid Growers), which benefit from wider distribution networks.
The expansion of convenience stores, such as Family Mart, CU Stores and myNEWS, will help to support demand for snacks over the forecast period. In particular, myNEWS Holdings aims to operate 500 CU stores in Malaysia by 2026, following the opening of its first CU’s store at Centrepoint Bandar Utama in Petaling Jaya.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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