In the United Arab Emirates, plain biscuits are poised to maintain their position as the most popular type of sweet biscuit, driving demand and holding the highest retail volume and value share in overall sweet biscuits, snack bars and fruit snacks. Despite predictions of stronger performances by snack bars and fruit snacks, the popularity of plain biscuits is evident, stemming from their entrenched popularity in the local market.
Mondelez Eastern Europe, Middle East & Africa FZE is likely to retain its leadership of sweet biscuits, snack bars, and fruit snacks in the United Arab Emirates over the forecast period. Mondelez maintains its leadership primarily through a robust presence in sweet biscuits - the largest value category overall - particularly in filled biscuits.
Dried dates stand out as the predominant dried fruit type in the United Arab Emirates, with growth bolstered by government support. In 2023, Abu Dhabi hosted the world's largest international date exhibition, featuring 93 exhibitors and 79 brands from 20 countries.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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