Sales of sweet biscuits are expected to see steady growth in retail volume terms over the forecast period. With inflation stabilising and an expected improvement in the economy consumers should see an increase in disposable income which would allow them to spend more on small treats.
The Paris Olympics, which is due to be held in July/August 2024, is providing many French companies with strong marketing and advertising opportunities. For example, St Michel Biscuits SAS’s Saint-Michel brand is an official Paris 2024 licensed company and as such has the right to use the Olympic mascots on its products, as well as the Paris 2024 logo.
Organic sweet biscuits have not performed well and many major players – including Mondelez’s leading LU brand – have withdrawn their ranges of organic products. However, the market could still hold some potential for organic specialists to establish a stronger presence over the forecast period with brands such as Bjorg, Jardin Bio and Lea Nature continuing to evolve and release new products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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