All categories of sweet biscuits, snack bars and fruit snacks are projected to see positive retail volume growth through the forecast period. The demand for products is likely to remain sluggish in the shorter term, as consumer confidence in the Colombian economy is low, before rising incrementally to reach strong growth rates in the second half of the forecast period.
Brand owners have been using shrinkflation to reduce pack sizes from 12 to 8 units or change the net weight to maintain product prices. Nonetheless, due to a consumer shift towards single-serve snacking, players are expected to increasingly focus on offering quick and easy solutions for consumers when commuting or running errands.
Even though branded products still dominate, as economic challenges persist, it is expected that private label will continue to expand in terms of offer and retail value share in the forecast period. In addition to lower prices, this is likely be achieved through new launches featuring healthier choices and robust ingredients that cater to consumer lifestyles, whether on the go or newer forms like working more from home.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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