Over the forecast period, inflationary pressures are expected to ease, resulting in improving consumer confidence and the recovery of impulse purchases. Nevertheless, prices of sweet biscuits, snack bars and fruit snacks are expected to further increase, albeit at significantly lower rates, driven by the premiumisation trend and the persistent inflationary impact on sugar and cocoa supplies.
The implementation of the HFSS regulation emphasises the crucial role that manufacturers and retailers can play in influencing the eating habits of UK consumers. Awareness of healthy nutrition is increasing, and the upcoming set of HFSS restrictions that ban volume-based promotions and restrict advertising, scheduled to be introduced in October 2025, is expected to boost demand for healthier snacks.
Alongside the regulatory restrictions aimed at promoting healthier nutritional habits, sustainability practices are also expected to come to the forefront of manufacturers’ agendas. The government’s decision to set an import ban on cocoa and palm oil, linked to deforestation as part of its Environmental Act, is urging players to review their sustainability commitments and invest in traceability and sustainable sourcing.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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