Sales of dietary supplements should benefit from Austrians becoming increasingly health conscious while at the same time facing growing time limitations. With less time to prepare nutritious meals consumers may turn to a range of dietary supplements to maintain their health.
Retail e-commerce saw significant gains in the distribution of dietary supplements over the forecast period, fuelled by the pandemic and the growing trust being placed in the online shopping process. E-commerce is likely to continue picking up share as the variety of brands and products is expected to continue growing online, especially through health and personal care specialists’ online shops.
Demographic developments as well as current and future lifestyle trends will mostly favour products that focus on supporting healthy ageing (eg bone health, joint support, eye health, ginkgo, ginseng etc) as well as those which improve mental and physical health by reducing signs of stress, such as probiotic supplements for digestive health for example, or St John’s Wort for its calming effect (and combinations of these). Beauty and skin health/appearance will move further into focus again, too, now that consumers do not feel the need to concentrate almost solely on immune health.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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