Despite ongoing economic challenges, Romania's dietary supplements market is expected to sustain positive momentum, as consumers commit to leading a healthier and more balanced lifestyle. Immunity, energy, and stress relief will remain key areas of focus, while the ageing population is likely to show a greater interest in using dietary supplements to prevent diseases and address particular age-related issues.
Combination products present significant growth opportunities for the Romanian market for dietary supplements over the forecast period. Consumers are increasingly drawn to offerings that offer multiple benefits, providing greater value for their money.
Another opportunity in the coming years lies in the continued expansion of plant-based dietary supplements, with. combination herbal and traditional supplements having been the fastest-growing segment in both volume and current value terms in 2023 and 2024.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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