We expect ongoing growth in dietary supplements over the forecast period, in line with health and wellness trends and the overall focus on holistic health. Trends as noted will continue, such as a focus on nutritional deficiencies, along with a focus on supplements which support immune health.
In a cross-category trend, consumer price sensitivity is expected to continue over the forecast period, thus affordability will remain important for brands to retain consumer loyalty. Indeed, it is easy for consumers to seek out more affordable brands if needed and some consumers see dietary supplements as non-essential and prefer to address their diets and overall lifestyle rather than taking supplements per se.
An ongoing focus on preventive healthcare will continue to drive sales of dietary supplements over the forecast period. The shift towards preventive healthcare continues to gain momentum, as individuals seek to maintain their wellbeing and reduce the risk of chronic diseases.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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